How we started
Market Stall Co is based in Williamstown North, Melbourne, Victoria, and has been helping brands shine since 2016. We began with a simple goal: to make market and event setups easier, more stylish, and more functional.
The idea came from experience. Owners Paul and Laura previously ran a homewares business and loved attending design markets, but setting up and packing down was harder than it needed to be. They designed a range of flat-pack display pieces to make life easier, and the response was overwhelming. That’s when Market Stall Co was born.
What started as a small range for market stalls quickly grew into a full suite of designer event infrastructure, retail display solutions, and custom-made pieces for brands and businesses across Australia.
Our Expertise
At Market Stall Co, expertise is more than skill, it’s experience, passion, and a commitment to smart design.
Together, Laura and Paul bring a unique mix of backgrounds that keeps our business evolving and our clients ahead.
Laura brings 15+ years of experience in retail, events, and digital marketing, paired with a sharp eye for design, floorplans, and product development.
Paul studied commerce and economics and grew up in a world of carpentry as his father and grandfather were both craftsmen. He’ on the tools since before school, worked in project and general management, and even had one of his first jobs at Bunnings (a place we still frequent!).
This combination of creativity, business know-how, and hands-on craftsmanship is the foundation of everything we do.
Today, Market Stall Co is more than just the two of us. We’re a small but mighty team of skilled makers, designers, and support staff who work together to bring custom designs, market solutions, and retail display concepts to life. From the first brief to the final build, we make sure every piece reflects quality, function, and style.
Our challenges
When the world changed in March 2020, so did we. For a business built on retail and events, the pandemic brought unprecedented challenges—lockdowns, business closures, staff shortages, rising timber costs, and courier delays.
It wasn’t easy, but we adapted. We introduced new ranges—home and office furniture—to support changing lifestyles and keep our workshop moving. And thanks to our customers’ support, we made it through.
Today, the climb continues. Recovery takes time, but resilience, creativity, and determination keep us moving forward. Like so many Australian small businesses, we’re still here—and still committed to growing, evolving, and delivering quality designs for every space.
If you purchased from our home or office ranges during this time, thank you. Your support means everything.
Our plans
We’re building big things, both online and in the workshop. Here’s what’s coming next:
✔ New Products, Every Month
For the next 12 months (and beyond), we’ll be adding fresh designs to our range. From market and event infrastructure to retail fit-out solutions, you’ll have more choice, more flexibility, and more reasons to love your displays.
✔ Expanding Our Core Ranges
We can't wait to continuously grow our pegboards and plinths range with more finishes, shapes and accessories. Such amazing staples that we want to be able to service and offer in an easy, seamless way.
✔ Growing in Retail Fixtures
We’re expanding our retail fixture range, starting with beautiful timber display tables, designed to bring warmth, quality, and style to shop floors across Australia.
✔ Bigger Event Support
With our experienced team, we’re ready to manage bump-ins and setups for more events than ever, ensuring smooth, stress-free installations for clients.
We’re excited for what’s ahead and we’re just getting started. Bring on 2025 and beyond!
Being an Australian Manufacturer
It took us a while to realise we’re not just building displays; we’re an Australian manufacturer.
What started in garages grew into a small commercial space, then a workshop, to a full manufacturing facility (Laura still calls it a workshop but Paul is 100% correct when he says manufacturing facility!) and is now an even larger space in Williamstown North, Victoria.
Being an Australian manufacturer comes with challenges including supply chain pressures, cost, and perception, but we’ve embraced them. Over the years, we’ve refined our craft:
Designing flatpackable, minimal display solutions that combine strength and style.
Hand-selecting every piece of pine for quality and consistency.
Custom-finishing timber and plywood for durability and a refined look.
We also work with other local Australian owned businesses to strengthen the supply chain and keep production timelines tight.
As a family-owned Australian business, we’re proud to manufacture locally and supply nationwide for brands who value quality, sustainability, and supporting local craftsmanship.